Cowboy U was an American reality television series that aired on CMT from 2003 to 2007. The show premiered on August 29, 2003. Each season, eight "city slickers" were brought to a ranch and competed to win the final rodeo and $25,000.
City slickers pony up for the adventure of a lifetime with Cowboy U. Professional cowboys Rocco Wachman and Judd Leffew and their team of seasoned professionals attempt to acclimate a fresh batch of city dwellers to the cowboy lifestyle in only three weeks, coaching contestants through an intense cowboy boot camp. The eight contestants, whose occupations can range anywhere from a sales executive to a stay-at-home father, or even a waitress. Each face daily obstacles and physical burdens in their quest to become true cowboys. From their first contest, catching an ornery calf and putting panties on it, to their lack of big city luxuries, to their first bull riding lesson, the participants are pushed to their breaking point. In the end, only the strong survive, and only one will be worthy of the title of best all-around cowboy, taking home the cash prize and the glory. The first installment of Cowboy U debuted in August 2003 on CMT and took place in Arizona. It than continued to grow adding six more seasons in Colorado, California, Texas, Oklahoma and even Hawaii. Learn More.